Hi, we’re RateHighway

The rate automation leader in the car rental industry

Brand vision

Who we are

Our products provide the necessary tools and insights to allow pricing analysts to quickly assess the rate field and adjust their rates accordingly. With the pricing analysts as the driver, rate highway can help power car rental companies past the competition.

Our core values

Expertise

RateHighway has been providing web-base rate gathering technology since 1998. Unlike our competitors, RateHighway is solely dedicated to the car rental industry. Our commitment to our clients and industry not only ensures that we continually strive to understand the demands and needs that face the car rental industry but rather their problems are our problems as well.

Innovation

RateHighway has been providing web-base rate gathering technology since 1998. Unlike our competitors, RateHighway is solely dedicated to the car rental industry. Our commitment to our clients and industry not only ensures that we continually strive to understand the demands and needs that face the car rental industry but rather their problems are our problems as well.

Technology

RateHighway’s global technology solutions offer the first real-time business intelligence tools for monitoring Web and Global Distribution System (GDS). Rate-Monitor analyzes competitor rate information, and based on each client’s custom criteria, automatically adjusts GDS, Internet and local reservation system rates. This technology puts the power in our client’s hands. With RateHighway, our clients make the rules.

The team

The people behind RateHighway

A family cares about its success as a whole as well as the success of the individuals within it. Other companies promise self and professional growth but Rate Highway delivers on that promise. We recognize that our employees benefit from the company as well; as we have created an environment where professional growth, personal growth and opportunity are always evolving. We recognize that our business is only as good as our employees. By providing an enjoyable place to work with a pleasant environment, and growth opportunities, we can accomplish our goals.

Michael Meyer

President and Co-founder

Michael Meyer, President and Co-founder of RateHighway since 2002, has been a pivotal figure in the IT and services industry, especially in car rental rate automation. He launched the first rate automation system, RateMonitor Elite, in 2004 and integrated AI into rate management in 2017, marking significant industry milestones.

Michael's career began as an avionics technician in the US Air Force, before moving into technology consulting at Microsoft and leading Rate-City, a hotel pricing system acquired by TravelCLICK in 2003. Recently, Michael expanded his influence to fleet management through Fleet Perfection.

Julie Flores

Vice President of Operations and Co-Founder

Julie Flores, Co-Founder and Vice President of Operations at RateHighway, Inc., has been at the forefront of revolutionizing car rental pricing optimization and automation since the company's inception in 2002. With a professional history that extends over two decades within the travel industry, Julie's focus has been on advancing revenue management. Her journey began in hotel revenue management over 25 years ago, leading her to specialize in the car rental market for the past 21 years.


Julie's innovation, industry experience, and leadership have significantly contributed to reshaping the car rental industry. Her work has introduced groundbreaking solutions and fostered strategic partnerships, supporting every major car rental brand, including Enterprise, Hertz, and Avis. Julie's dedication and visionary approach have not only elevated RateHighway's standing but have also set new benchmarks for excellence and collaboration across the industry.

Chris Mitrison

GM

Chris Mitrision has extensive experience in the car rental industry, particularly in pricing and revenue management. At Advantage Rent A Car, he oversaw all revenue and pricing functions across 27 locations, contributing to a significant increase in rental revenue and operational cost reduction. He also developed and implemented various market-specific strategies and pricing systems, enhancing efficiency and profitability. Mitrision's expertise in the car rental sector is marked by his achievements in increasing sales, improving customer service, and leading efficient operations.

Mathieu Wattelle

Head of Marketing

Mathieu Wattelle is a highly skilled marketing professional with over 15 years of experience in various industries including banking, retail, and mobility. He has a strong record of leading digital and marketing teams, executing comprehensive marketing plans, and focusing on customer satisfaction.

His expertise encompasses growth management, digital marketing, data and business management, pricing strategies, and leading global business units.

Mathieu has held significant roles at WeYield, Rate-Highway, Inc., Brigad, ZEWAY, Carrefour, Hertz, and Europcar Mobility Group, demonstrating his versatile marketing skills across different sectors.

We are:

Passionnate and determined.

We sincerely care.

We promote a positive work environment.

We treat clients like partners

We pursue growth and learning

We produce quality products